Surprising statistics suggest regional press readership rising
By Andrew Grant-Adamson • Aug 25th, 2006 • Category: Journalism, PublishingSome rather surprising statistics suggest that the regional press is increasing its readership. Hold the Front Page reports that 400,000 new readers have been added according to the 2006 edition of Target Group Index, an annual market research survey published by the British Market Research Bureau.
The number of people who read a regional newspaper but not a national has, it is reported, grown by 2.8% in the last year to 27%. Regional newspapers are now read by 83% of the UK population, it says.
I have not yet been able to lay my hands on a copy of the research, or a press release. When I do it will be interesting to look at how the research was carried out. At the moment, I am finding it difficult to equate these results with declining circulations.
Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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Roy Greenslade has found a sensible explanation in the rise of free distribution papers and free editions of paid-for titles. But, like him, I remain puzzled.
Market research is always essential for the succes of any kind of business.:~`
all businesses need market research to make sure that a product will succeed.’“