Why rewriting a press release is not enough
Posted by Andrew Grant-Adamson on January 17th, 2007
Memo the all student journalists (and too many who have been in the business for a time): There is another reason why you can’t get away with simply rewriting a press release. PR man Stuart Bruce Major says that now that everyone can see the release reporters have to do some proper research on the background.
January 18th, 2007 at 12:22 pm
[…] Wordblog: Why rewriting a press release is not enough “…now that everyone can see the release reporters have to do some proper research on the background.” (tags: journalism pr) […]