Why rewriting a press release is not enough
By Andrew Grant-Adamson • Jan 17th, 2007 • Category: JournalismMemo the all student journalists (and too many who have been in the business for a time): There is another reason why you can’t get away with simply rewriting a press release. PR man Stuart Bruce Major says that now that everyone can see the release reporters have to do some proper research on the background.
Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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