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Journalism in a changing world

Hyperlocal beside the seaside

By Andrew Grant-Adamson • Aug 4th, 2007 • Category: Journalism

Whenever I go to that part of the coast I try to pick up a copy of the Southwold Organ to remind myself that hyperlocal journalism is not new. The August issue leads with the primary school sandcastle competition, attended by the mayor who handed out the prizes.

Southwold (BBC Suffolk: Where I live) has a permanent population of 1,500 people and 1,250 properties of which 450 are either second homes or holiday lets. This month’s issue of the Organ is 40 A4 pages, of which half is advertising. It is published by a printing company in a nearby town.

It is given away and there is a web site (not all the content of the printed version but lots of pictures of fetes), also offering advertising, which claims 3,366 readers in July (86,196 hits). I have no idea about profitability of the Organ but it has been going sometime and has an editor who clearly attends the council meetings.

Southwold is one of those places that is dignified by a Town Council with a mayor, having been allowed to keep the ceremony and very limited power when local government was reorganised into larger units.

This month the Organ manages more than 4,000 words on meetings of the council which does not even have the power to approve a new fascia sign above the entrance to a local business.

Waveney District Council had turned down just such a proposal. The mayor described the decision as “totally bizarre”. One of the councilors had heard the decision had been taken by the conservation officer and they decided to write to him asking him to give his reasons. (Conservation officers in Waveney must be as unpopular as they are in Mid-Suffolk where I live: one told me that if I wanted modern conveniences, ie a decent bathroom, I should not have bought an old house.)

Small town life is documented in the council report. There were five thefts in the previous month. No make that four — a bike reported stolen was found pushed into some bushes. Unfortunately, there is no explanation of what was stolen from the WC on East Cliff.

Then there was concern that Suffolk County Council, two years after saying it was putting the money aside, had not repainted the railings. Dissatisfaction about the way the district council was maintaining the marshes is apparently a regular issue.

The meeting did agree to buy a third tricorn hat for civic occasions at a cost of £225 plus VAT, plus £6 postage.

The minutia of life is in the Organ. The winner of the July meeting of the Scrabble group was Sue Collingwood who gained bonus scores with RATTERS, FLICKERS, and CATERING.

And there is a celeb columnist, Michael Rowan-Robinson, president of the Royal Astronomical Society, who tells us that August 13 is the night to look for shooting stars. Having watched shooting stars in the black Spanish night I can recommend it. His guide is here.

I love reading the Organ but I suspect those behind it would be puzzled to learn “the audience is the media and newspapers are just the platform” as Andy Dickinson heads a thoughtful post on hyperlocal journalism. Maybe modern very local journalism is just going to have to start very small.

Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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3 Responses »

  1. Posted 1 day ago Hyperlocal beside the seaside Whenever I go to that part of the coast I try to pick up a copy of the Southwold Organ to remind myself that hyperlocal journalism is not new. The August issue leads with the primary school sandcas…

  2. Hi Andrew

    Thanks for the link and the link to the Southwold website. The thing I like about the site is that it illustrates what hyperlocal can be about. Local news forand by local people.

    In a sense it’s hyperlocal for newspapers done the right way - reflect and support the community you are in rather then look to exploit it.

    So I would hope that the people behind the Organ won’t be too surprised. I suspect that they already know that it’s the audience that dictates(for the most part) what should go in the paper.

    But the prevalent approach to hyperlocal(and the unholy rush to embrace it) seems to be to want to use the community to help produce a newspaper that the publishers want to produce rather than the audience wants to read.

    That’s where sites that have built their community online like the munciefree press or those that or those that already really know it like the organ will win out in the long term.

    I think you are right when you wonder if “modern very local journalism is just going to have to start very small”. Perhaps thats the success of the organ. Maybe Southwold is big enough for them and their audience. Long may it continue.

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