‘Blogging is about changing newspaper culture’
Friday
Aug 24, 2007
Little more than a year ago Ray Hartley was blogging his experiences at the about-to-be-launched South African paper, The Times, of which he is editor. He is still blogging and has been joined by other staffers working in the paper’s integrated newsroom.
He reflects on the paper’s first year in an interview at RAP21, African press network site, in which he says:
You have to ask yourself why critics are wary of blogging. It’s not just about blogging, it’s about a change in the organizational culture of newspapers. If you understand that a newspaper is not a lecturing instrument, but rather an engagement with an opinionated audience, you understand blogging right away.
That is as neat an argument for newspaper blogs as I have seen. (via Sans Serif)

Comments
JohnN
August 24th, 2007 at 3:32 pm
You’d be surprised how many newspapers still do not get this.