‘Online is Trinity Mirror’s most valuable asset’ — Press Gazette
By Andrew Grant-Adamson • Jul 4th, 2008 • Category: Online, advertisingTrinity Mirror’s newspapers are getting close to worthless but the web business is worth buying, Peter Kirwan argues in the Press Gazette’s Media Money blog. From the company numbers he arrives at a figure for digital revenue and then makes a five year forecast on the basis of current projections for the growth in online advertising.
He says anyone considering buying Trinity Mirror should think in terms of paying for its digital operation and picking up print for free as a part of the deal.
Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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