Telegraph finds way to profit from older readers
By Andrew Grant-Adamson • Jul 12th, 2008 • Category: NewspapersDying elderly readers has long been one of the problems for the Telegraph’s circulation department. Now the paper seems to have found a way of making money out of them. Today I received by post a special offer of 50 quid off a funeral plan. I can’t find the same offer online.
Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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