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Journalism in a changing world

Telegraph finds way to profit from older readers

Posted by Andrew Grant-Adamson on July 12th, 2008

Dying elderly readers has long been one of the problems for the Telegraph’s circulation department. Now the paper seems to have found a way of making money out of them. Today I received by post a special offer of 50 quid off a funeral plan. I can’t find the same offer online.

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