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Journalism in a changing world

Rebranding East Anglia

By Andrew Grant-Adamson • Jan 22nd, 2009 • Category: Newspapers

The rebranding of Norwich Union Insurance as Aviva makes it sound like an unreliable rail network, as the Guardian points out today. Just a pity one of those traditional Guardian literals took East Anglian name changing a little bit further. I look forward to my next bracing walk along the Suffolk coast at Warbleswick. So much more in tune with the wildlife that is one of the attractions than Walberswick.

Andrew Grant-Adamson is Andrew Grant-Adamson is a journalist who now teaches a new generation of writers, subs and editors at the University of Westminster.
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  1. [...] I’d offer a laugh and some help: <Laugh> (Can’t find where these orig… Posted 2 hours ago [Andrew Grant-Adamson] Rebranding East Anglia The rebranding of Norwich Union Insurance as Aviva makes it sound like an unreliable rail network, [...]

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