The continued success of MySpace, with its membership quadrupled since Rupert Murdoch shelled-out $580m for the social networking site, has made it seem like an excellent buy. Murdoch appears to have at last got to grips with the internet after an uncharacteristically slow and shaky start.
But John Naughton in The Networker column in the Observer [...]
GoogleMaps has launched in the UK a promotion scheme for small businesses which Jeff Jarvis, in the United States, described today as a “stake in the heart of local newspapers”.
The scheme allows local businesses to add printable redeemable coupons alongside their Google Maps listings. Google which has depended on directories such as Yell is asking [...]
There is another way of looking at the rise in internet advertising. The UK Press Gazette reports that advertisers spent six times more on newspapers last year than on the internet. Press advertising fell by 1.8% according to the Advertising Association figures.
Newspapers continue to report increased online advertising revenues. This week the Tribune company, owners of papers including the Chicago Tribune and the LA Times, announced that first quarter interactive advertising revenues were up 31% to $51 million.
The figure sounds good but it was put into perspective by Dennis FitzSimons, of the Tribune company, at a [...]
